As of February 2025, the watch industry is experiencing dynamic shifts influenced by consumer preferences, technological advancements, and market trends. Here's an overview of brands and segments poised for success this year:
1. Dominance of Established Luxury Brands
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Rolex: Maintains its position as the world's leading watch brand, commanding 36% of all sales in the secondary market. Models like the GMT-Master II "Batman" and Submariner Date "Starbucks" are particularly sought after.
- Omega: Continues to captivate enthusiasts with innovative releases, such as the Seamaster Diver 300m in bronze gold, inspired by the James Bond franchise.
2. Growth in Outdoor and Smart Wearables
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Garmin: Projects robust growth, with anticipated 2025 revenue of approximately $6.80 billion, driven by strong demand in outdoor and automotive segments.
- OnePlus: Introduced the OnePlus Watch 3, featuring advanced health monitoring and extended battery life, positioning it as a strong competitor in the smartwatch market.
3. Emerging Trends and Market Dynamics
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Pre-Owned Market Expansion: The global pre-owned watch market is projected to reach an estimated $32.05 billion by 2032, with a compound annual growth rate (CAGR) of 11.6%.
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Design Preferences: Black dials remain the dominant choice among consumers, accounting for approximately 30% of all units sold, with silver dials following closely.
In summary, established luxury brands like Rolex and Omega are expected to maintain their market dominance in 2025. Simultaneously, companies specializing in outdoor and smart wearables, such as Garmin and OnePlus, are poised for significant growth. The expanding pre-owned market and prevailing design preferences further shape the industry's trajectory.